The key strength intended for the firework industry in Liu Yang is strong brand image and standing domestically. It`s a home of firecrackers and fireworks. Just based on the 2008 statistic, Liuyang was top fireworks exporter on the globe, making up 60 percent of worldwide production. Liuyang also have abounding varieties, which will had 13 different types using more than 3000 types. And historically firecrackers made 90% from the total development and revenue. And skill level of fireworks making had been greatly superior. And based on the (Exhibit 4), we can determine Liuyang firework make wonderful profit in 2007 which will had seventy five million dollars and this trend kept greatly increase and in 2009 only Liuyang manufactured 126. 25 million dollars. That means Liuyang`s firework merchandise hold marketplace acceptance and support.
The serious weak point in Fireworks industry can be safety concern. During creation process, electrical power mixing and powder stuffing is the two most dangerous procedures. A tiny ignite can cause major explosion. At the same time quality with the ingredients is likewise of significant importance. Impure ingredient could greatly raise the possibility of incidents (Just based on the 2009, there were 5244 fireworks-related injuries. ) and another weakness really worth to mention is usually few methods that were available are all invested in product types. Because of family-run units of production, you will find hardly any R& D services which restrict technological innovation. And there are about 0. 4 , 000, 000 people doing work in the industry but hardly any are specialists with advanced training. Poor brand photo also is the severe weak point, lack of quality control, packaging cause low profit contrasting with other corporations like Japanese and Korean language.
In the home market with regard to fireworks increased in the last many years because of growing in economical and living standard. Because people`s salary and living standard retain rising, fancier and higher priced...